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Our Team

William "Bill" Cole
Owner Principal



Bill Cole is a husband and father of 4 children. Bill has served his community and state in various capacities on charitable boards, reading to young students in schools and as a member in the West Virginia House of Delegates. Currently, Bill serves on the board of Bluefield Regional Medical Center, the Greater Bluefield Development Authority and the W. Paul Cole Jr School of Business at Bluefield State College.

Bill began his business career in the commercial truck parts business. Bill's first big venture was building a multi-market supply company that became an industry leader and innovator. That company was purchased by Wall Street investment bankers. Not one to sit around, Bill, armed with a degree from Northwood University purchased his first dealership in Bluefield West Virginia. That first location is now the home of the Bill Cole Automall. We boast Honda, Nissan, Subaru and Kia franchises with steady year to year growth.

Bill Cole Automall expanded in 2010 with the opening of a new location in Ashland Kentucky featuring Honda and Nissan automobiles. Bill Cole Automall is a family business, and with sons Jason and Lee in top performing roles within the organization the future is bright. Bill's focus on customer satisfaction and his belief in transparent business practices have led to a culture of Success. That is why at the Bill Cole Automall, we don’t sell a lot of vehicles..... We sell one vehicle correctly and do it thousands of times each year!

Bill is also an accomplished pilot of over 30 years. He is licensed to fly many aircraft ranging from seaplanes and jets, to helicopters.



General Manager






Hoyt Rorrer
General Sales Manager


I joined the Bill Cole Automall team in 2008. The expansion of the company to Ashland KY brought me to the tri state area in April of 2010. My wife Jennifer, along with our two sons Marco and Robbie have called Ashland Ky home now for 2 years. The people in the community have made us feel right at home and we are proud to call Ashland "Our Home."  I want to personally meet every customer who visits the dealership. PLEASE, if for any reason you are not 100% satisfied with your visit to our dealership; then contact me directly.

David French
Nissan Store Manager

Meet the Nissan Sales Team

Keith Andrews


Lee Cole
Fixed Operations Director

Meet the Parts/Service Team

Kevin Morgan
 Pre-Owned Sales Manager

Meet the Pre-Owned Sales Team

Tammy Slone
Business Office Manager

Meet the Office Team

Joe Stanley
 Nissan Finance Director


Jimbo Cundiff
Pre_Owned Director


Lorin Albin
Internet Director

Meet the Internet Sales Team

Mark Warner
Marketing Director

Meet the Advertising Team

Brent Fortney
Nissan Parts Manager

Derek Hall
Nissan Service Manager

Amy Zielke-Huff
Human Resources Director



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